The SelectUSA Investment Summit is taking place in National Harbor, Maryland on June 23-26, 2024.
SelectUSA, sponsored by the U.S. Department of Commerce, connects thousands of investors, companies, and economic development organizations (EDOs). It is the premier event for international entities that seek to do business in the USA.
Topics of interest at this year’s
The U.S. Small Business Administration (SBA) can help startups and emerging companies obtain innovation funding through approved private sector partners known as Small Business Investment Companies (SBIC). To determine whether your company is eligible for SBIC funding and/or to discuss an SBIC outreach strategy, contact us at fedtrade@rothwellfigg.com
Small Business Investment Companies (SBICs) are licensed
America’s Seed Fund provides innovation funding for startups and small businesses across technology areas and markets. To discuss U.S. federal funding opportunities and eligibility, contact us at fedtrade@rothwellfigg.com
America’s Seed Fund is a startup innovation funding program of the U.S. National Science Foundation. Its purpose is to provide financial support to technology startups during the
IP Innovation Management is the subject of a webinar sponsored by Medmarc Insurance Group. This event will be presented by James Hastings of Rothwell Figg. He is the editor of Healthcare Marketing Law.
IP Innovation Management is a process for:
the value inherent in intellectual assets creations.
Life sciences patents
Martin Curley, Professor of Innovation at Maynooth University, was the featured speaker at the Lean Business Ireland Summit.
Martin is a worldwide leader in the digital health field, focusing on using technology to shift health care delivery to a patient-centric model. He was until recently Director of Digital Transformation at Health Service Executive (HSE), the
A recent appeal of a trademark application refusal shows the importance of filing proper specimens of use.
The matter, In Re Sciton, Inc., was an appeal filed by the owner of two applications to register the mark SCITON (in standard characters and composite design mark form) for various medical services related to cosmetic skin
A recent trademark opposition decision shows that protecting your nutritional supplement trademark is good for overall brand health.
In Tom Miles v. Five Star Gourmet Foods, Inc., the Applicant (Five Star) sought to register the mark ENERGY2GO for fresh and packaged meals and snacks consisting primarily of vegetables, fruits, meats, cheese, and grains in International
Healthcare CMOs have a valuable ally when seeking to justify their marketing budgets. In a word, their brands.
According to a recent article in Modern Healthcare, revenue shortfalls in regional health systems are acute due to COVID-19. One of the recommended remedies to this financial illness is to diversify sources of revenue. There is no
Legal note: Copyright compliance programs and training are vital to mitigating your marketing risks.
Understanding copyright basics is an important component of an effective health care marketing strategy.
A proper copyright compliance program will include an understanding of what you can protect, what requires a license, and how to avoid infringement.
1. What you can
Your Brands are your #1 Most Valuable Asset
In the COVID-19 world, revenue and profit margins are down and competition is fierce. Now is time to identify and leverage more value from the the #1 financial asset on your books: your brand.
A hospital’s brand is not merely its name, but an indicator of source
Hospital marketing budgets are tight as a result of COVID-19 disruptions. Margins are thin. So healthcare executives continue to explore new ways to capture lost revenue streams. While there are no easy answers, creating a hospital brand licensing program can help achieve several financial goals.
Why License? According to the American Hospital Association (AHA), hospital