Healthcare brand valuation remains a high priority to healthcare organizations during COVID-19. The first step is to understand the inherent value of the intellectual assets that comprise your brand.
Brand assets defined. Brand assets consist of a healthcare organization’s creative output, each component of which holds economic value. Just like real estate, automobiles, jewelry, or
A recent trademark opposition case shows that a trademark disclaimer can make a difference.
In Foundation Medicine, Inc. v. Alfred F. Czap, the Applicant sought registration of the trademark FOUNDATIONAL MEDICINE REVIEW for journals in the field of medicine. Foundation Medicine, Inc. opposed the application. In doing so, it relied on two prior registrations of
Hospital marketing lawsuits can often be avoided. But many hospitals do not have adequate brand and marketing risk management because they think they either don’t need it or cannot afford it. Not having proper risk prevention training and policies can be costly to you and your health care organization.
Here are some recent cases where
The name ALLERGY CARE was recently found to be a generic trademark and refused registration by the U.S. Patent and Trademark Office.
The applicant, James Haden M.D, sought registration of ALLERGY CARE on the Supplemental Register for “medical and healthcare services, namely medical treatment of allergies, asthma, immune disorders, and shortness of breath” in International
Leveraging your healthcare branding was the topic of a recent health marketing presentation in Nashville, Tennessee. The speakers were Janell Moerer, SVP & CMO Centura Health; Kristen Wevers, SVP & CMO UC Health; Philip Guillano of Brand Active; and David Perry, Perry IQ.
Here are some great observations from the panel:
Why healthcare branding matters.
Hospital brand ambassador programs are growing popularity. This was the subject of a compelling presentation by Kristen Bowser, Director of Communications and Kelly Kavanaugh, VP and Chief Strategy Officer of Dayton Children’s Hospital.
The presentation covered the following areas:
The U.S. Department of Health and Human Services (HHS) has a helpful guide for its employees on trademark clearance and protection. It provides useful guidance to public sector healthcare concerns and well as private healthcare systems and providers.
The HHS Guide discusses four important areas and benefits of trademark protection:
What is a trademark.
A pharmaceutical company named after the Lupine flower was successful in a recent trademark opposition before the U.S. Trademark Trial and Appeal Board.
Background. In Lupin Pharmaceuticals, Inc. v. Ampel, LLC, the Applicant had filed for registration of the mark LuPPiN (in stylized characters) for education services and support groups pertaining to medical
The U.S. Trademark Trial and Appeal Board recently cancelled a fitness trademark registration based on abandonment. This case serves as a reminder of the importance of proper health trademark use.
In Rise Above Fitness LLC v. Rise Above Performance Training, the Petitioner brought a cancellation action on the grounds of abandonment, fraud, and likelihood of
A recent trademark opposition dispute has been decided between home healthcare competitors. This is another in a series of recent proceedings.
Background. In Right at Home LLC v. Love Right Home Care LLC, the Applicant, Love Right, sought registration of the mark LOVE RIGHT HOME CARE REFERRAL AGENCY. It disclaimed the exclusive right to “home