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James Hastings

James Hastings in an attorney with the Healthcare Brands and Marketing Team of Collen, a leading U.S. intellectual property law firm.

 

What’s new in healthcare marketing?  A greater focus on the law.

The evolution of healthcare marketing has resulted in greater legal obligations for the industry.  Today, more healthcare marketers are advertising directly to consumers.  Where traditional healthcare marketing was provider-centric, the modern approach emphasizes patient experience.  This model brings with it a multitude of new