Digital health apps are growing in popularity. According to a recent study, there are more than 325,000 mobile health apps available for upload to smart phones or tablets.
The marketing of digital health apps to consumers brings with it numerous legal compliance obligations. Depending on the app and its functions, several federal laws and regulations
A recent article by Healthcare Dive reports that nearly 90% of companies pay employees to participate in wellness programs. This is a good thing. Yet when it comes to ensuring their own brand protection health, most health brands and providers ignore their own advice.
Consider these legal health marketing scenarios:
Trademarks. For every new health
A proper trademark search should be the starting point of any healthcare branding campaign.
A trademark is any name, symbol, or slogan used in connection with the marketing of goods and services. Trademarks, also known as brand names, serve to differentiate the goods and services of one company from those of its competitors. In the
A recent survey by True North Custom confirms that content marketing continues to play a growing role in the marketing of healthcare brands.
The 2018 State of Healthcare Content Marketing Report provides a fascinating look into what healthcare marketers deem important. It is a must read for those who wish to stay on top of