A recent appeal of a trademark application refusal shows the importance of filing proper specimens of use.
The matter, In Re Sciton, Inc., was an appeal filed by the owner of two applications to register the mark SCITON (in standard characters and composite design mark form) for various medical services related to cosmetic skin
The name ALLERGY CARE was recently found to be a generic trademark and refused registration by the U.S. Patent and Trademark Office.
The applicant, James Haden M.D, sought registration of ALLERGY CARE on the Supplemental Register for “medical and healthcare services, namely medical treatment of allergies, asthma, immune disorders, and shortness of breath” in International
Leveraging your healthcare branding was the topic of a recent health marketing presentation in Nashville, Tennessee. The speakers were Janell Moerer, SVP & CMO Centura Health; Kristen Wevers, SVP & CMO UC Health; Philip Guillano of Brand Active; and David Perry, Perry IQ.
Here are some great observations from the panel:
Why healthcare branding matters.
A proper trademark search should be the starting point of any healthcare branding campaign.
A trademark is any name, symbol, or slogan used in connection with the marketing of goods and services. Trademarks, also known as brand names, serve to differentiate the goods and services of one company from those of its competitors. In the
A recent survey by True North Custom confirms that content marketing continues to play a growing role in the marketing of healthcare brands.
The 2018 State of Healthcare Content Marketing Report provides a fascinating look into what healthcare marketers deem important. It is a must read for those who wish to stay on top of
What’s new in healthcare marketing? A greater focus on the law.
The evolution of healthcare marketing has resulted in greater legal obligations for the industry. Today, more healthcare marketers are advertising directly to consumers. Where traditional healthcare marketing was provider-centric, the modern approach emphasizes patient experience. This model brings with it a multitude of new