An effective trademark compliance policy may be good for your health.
Each year, healthcare providers are named unwitting defendants in trademark infringement suits in the U.S. district courts. The same holds true for trademark opposition and cancellation proceedings brought before the U.S. Trademark Trial and Appeal Board. So what is the good news? Many lawsuits
Failure to comply with the HIPAA Privacy Rule can have serious consequences to healthcare providers.
The HIPAA Privacy Rule gives individuals control over how their protected health information (PHI) may be used for marketing purposes. With limited exceptions, the Rule requires that written authorization must be obtained prior to using an individual’s PHI for marketing
Digital health apps are growing in popularity. According to a recent study, there are more than 325,000 mobile health apps available for upload to smart phones or tablets.
The marketing of digital health apps to consumers brings with it numerous legal compliance obligations. Depending on the app and its functions, several federal laws and regulations
A recent article by Healthcare Dive reports that nearly 90% of companies pay employees to participate in wellness programs. This is a good thing. Yet when it comes to ensuring their own brand protection health, most health brands and providers ignore their own advice.
Consider these legal health marketing scenarios:
Trademarks. For every new health
A recent survey by True North Custom confirms that content marketing continues to play a growing role in the marketing of healthcare brands.
The 2018 State of Healthcare Content Marketing Report provides a fascinating look into what healthcare marketers deem important. It is a must read for those who wish to stay on top of
What’s new in healthcare marketing? A greater focus on the law.
The evolution of healthcare marketing has resulted in greater legal obligations for the industry. Today, more healthcare marketers are advertising directly to consumers. Where traditional healthcare marketing was provider-centric, the modern approach emphasizes patient experience. This model brings with it a multitude of new