Hospital Branding

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Hospital marketing budgets are tight as a result of COVID-19 disruptions.   Margins are thin.  So healthcare executives continue to explore new ways to capture lost revenue streams.  While there are no easy answers, creating a hospital brand licensing program can help achieve several financial goals.

Why License?  According to the American Hospital Association (AHA), hospital…

Digital health

Your hospital branding assets are the most valued asset on your balance sheet.

Consumer companies have long known the advantages of having a strong brand.  Healthcare systems are starting to appreciate this too.  Creating and building a strong healthcare brand generally has three major economic benefits:

  •  Lower customer acquisition costs
  •  Higher customer retention and loyalty;

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