A recent appeal of a trademark application refusal shows the importance of filing proper specimens of use.
The matter, In Re Sciton, Inc., was an appeal filed by the owner of two applications to register the mark SCITON (in standard characters and composite design mark form) for various medical services related to cosmetic skin
A recent trademark opposition decision shows that protecting your nutritional supplement trademark is good for overall brand health.
In Tom Miles v. Five Star Gourmet Foods, Inc., the Applicant (Five Star) sought to register the mark ENERGY2GO for fresh and packaged meals and snacks consisting primarily of vegetables, fruits, meats, cheese, and grains in International
Healthcare CMOs have a valuable ally when seeking to justify their marketing budgets. In a word, their brands.
According to a recent article in Modern Healthcare, revenue shortfalls in regional health systems are acute due to COVID-19. One of the recommended remedies to this financial illness is to diversify sources of revenue. There is no
Legal note: Copyright compliance programs and training are vital to mitigating your marketing risks.
Understanding copyright basics is an important component of an effective health care marketing strategy.
A proper copyright compliance program will include an understanding of what you can protect, what requires a license, and how to avoid infringement.
1. What you can
Your Brands are your #1 Most Valuable Asset
In the COVID-19 world, revenue and profit margins are down and competition is fierce. Now is time to identify and leverage more value from the the #1 financial asset on your books: your brand.
A hospital’s brand is not merely its name, but an indicator of source
Hospital marketing budgets are tight as a result of COVID-19 disruptions. Margins are thin. So healthcare executives continue to explore new ways to capture lost revenue streams. While there are no easy answers, creating a hospital brand licensing program can help achieve several financial goals.
Why License? According to the American Hospital Association (AHA), hospital
Healthcare brand valuation remains a high priority to healthcare organizations during COVID-19. The first step is to understand the inherent value of the intellectual assets that comprise your brand.
Brand assets defined. Brand assets consist of a healthcare organization’s creative output, each component of which holds economic value. Just like real estate, automobiles, jewelry, or
A recent trademark opposition case shows that a trademark disclaimer can make a difference.
In Foundation Medicine, Inc. v. Alfred F. Czap, the Applicant sought registration of the trademark FOUNDATIONAL MEDICINE REVIEW for journals in the field of medicine. Foundation Medicine, Inc. opposed the application. In doing so, it relied on two prior registrations of
Your hospital branding assets are the most valued asset on your balance sheet.
Consumer companies have long known the advantages of having a strong brand. Healthcare systems are starting to appreciate this too. Creating and building a strong healthcare brand generally has three major economic benefits:
Hospital marketing lawsuits can often be avoided. But many hospitals do not have adequate brand and marketing risk management because they think they either don’t need it or cannot afford it. Not having proper risk prevention training and policies can be costly to you and your health care organization.
Here are some recent cases where