Your Brands are your #1 Most Valuable Asset
In the COVID-19 world, revenue and profit margins are down and competition is fierce. Now is time to identify and leverage more value from the the #1 financial asset on your books: your brand.
A hospital’s brand is not merely its name, but an indicator of source
Healthcare brand valuation remains a high priority to healthcare organizations during COVID-19. The first step is to understand the inherent value of the intellectual assets that comprise your brand.
Brand assets defined. Brand assets consist of a healthcare organization’s creative output, each component of which holds economic value. Just like real estate, automobiles, jewelry, or