A relatively simple health marketing mistake could be costly to your and your brand.
This past week we were looking at a couple of health marketing agencies that were touting the success of their clients’ recent marketing campaigns. One campaign for a regional hospital caught our attention. It is an example of great marketing that
SHSMD 2018 is now under way in Seattle, Washington.
The Society for Healthcare Strategy & Market Development (SHSMD), is a professional membership group of the American Hospital Association. The annual conference brings together health marketing and strategic leaders from healthcare systems, providers, and consulting companies nationwide.
This morning’s Healthcare Marketing Credentials session features faculty member
An effective trademark compliance policy may be good for your health.
Each year, healthcare providers are named unwitting defendants in trademark infringement suits in the U.S. district courts. The same holds true for trademark opposition and cancellation proceedings brought before the U.S. Trademark Trial and Appeal Board. So what is the good news? Many lawsuits
Copyright infringement claims against health providers is a growing concern. Unfortunately, many healthcare systems and hospitals neglect to implement a marketing compliance program until something goes terribly wrong. The result? Potential liability for copyright infringement.
What is copyright infringement? Broadly speaking, copyright infringement is the unauthorized appropriation of original materials that are protected under U.S.