The U.S. Department of Health and Human Services (HHS) has a helpful guide for its employees on trademark clearance and protection. It provides useful guidance to public sector healthcare concerns and well as private healthcare systems and providers.
The HHS Guide discusses four important areas and benefits of trademark protection:
What is a trademark.
Joel English, Managing Partner at BVK, presented further insight on health brand architecture at the SHSMD annual conference last week in Seattle.
Brand architecture defined. Brand architecture is how all the pieces of a brand and its value promise fits together. Healthcare brands can include many brands components. Joel provided the following example of
This is part of a continuing series on health trademark compliance and training. This installment reviews trademark basics and clearance considerations.
Many healthcare systems and providers still lack a basic understanding of how health trademarks are cleared, approved, and registered. The root cause if often the failure of employee education and compliance training. When health
Health trademarks are of vital importance to the value of healthcare brands. A recent study by Healthcare Global revealed that CVS Health was ranked the top healthcare brand in the United States based on revenue, with annual sales of $139.4 billion. Yet the availability of a health trademark for registration and use is never guaranteed.