Healthcare brand valuation remains a high priority to healthcare organizations during COVID-19.   The first step is to understand the inherent value of the intellectual assets that comprise your brand.

Brand assets defined.   Brand assets consist of a healthcare organization’s creative output, each component of which holds economic value.  Just like real estate, automobiles, jewelry, or

It has been estimated that over the next decade, the United States will have 8-10 national health systems and approximately 150-200 regional systems.  Due to the fast pace of acquisitions and mergers, only 20%-25% of hospitals will remain independent.

When a hospital rebrand is being considered, legal issues arise that could have serious implications to